You’re making more than ever. You’re also guessing more than ever. At some point, gut feel stops being a strategy. Here’s what replaces it.
And to be clear — there’s nothing wrong with your instincts. They got you to where you are. But there’s a ceiling to how far instinct alone can take a growing business, and a lot of CEOs hit that ceiling without realizing it. They just notice that things feel harder than they should. Revenue goes up, but the bank account doesn’t seem to reflect it. They can’t quite explain why. They just feel it.
That feeling has a name: it’s a visibility problem. Not a revenue problem, not a people problem, not a “we just need to grow faster” problem. You don’t have bad financials because you made bad decisions. You have bad financials because nobody built a system that actually keeps up with your business.